Bookkeeping
Clean, current books that close on time — the foundation every decision runs on.
Most service businesses are leaving profit on the table.
We install a financial operating system that finds every margin leak, deploys tax strategy, and engineers your business to exit at a premium — run on one standard: 60/15/15.
FREE DIAGNOSTIC · US SERVICE BUSINESSES · $1M–$20M REVENUE
Illustrative figures — not client data.
Trusted by growing service businesses
01Profit clarity
02Proactive tax
03Cash control
04Exit readiness
The Problem
Revenue is growing. So why is cash so tight?
The top line looks good. But every month the bank account tells a different story — reports arrive 30 days late and none of them show where the money actually goes. That’s not a revenue problem. It’s a visibility problem.
Cash Flow vs RevenueLast 12 months
RevenueCash Flow
JanMarMayJulSepNov
Revenue growth+42%
Cash flow−18%
Visibility gap−$742K
The Standard
Every scalable business is governed by four numbers.
Target
60%
Gross Margin
What you keep after delivering the work
Target
15%
Sales & Marketing
What it costs to win new business
Target
15%
G&A
What it costs to run the business
Output
30%
Net Profit
The outcome when the system works
The Full Stack
One system.
One system.
Your entire financial operation.
Every function that touches profit — under one roof, run on one standard. No handoff gaps, no blind spots.
Tax Returns
Filed accurately and on time — no surprises, no year-end scramble.
Tax Planning
Proactive strategy that cuts the bill before year-end, while it can still change.
CFO Strategy
A fractional CFO steering margin, cash, and growth from live numbers.
Exit Planning
Engineering enterprise value now so you can exit at a premium later.
60/15/15 Reporting
Every KPI mapped to the standard and updated live — the system's scoreboard.
Every function feeds one standard
60/15/15
How it works
From first call to deployed strategy.
01
Diagnose your financials
We run your numbers through the 60/15/15 standard and show you exactly where the business is leaking profit — the Leak Check.
Scanning financials…
Illustrative gap−$742K/yr
02
Install the system
We restructure the books, deploy tax strategy, and build a dashboard that maps your sales and marketing data to a live forecast.
Building dashboard…
Books restructured
Tax strategy deployed
KPI dashboard live
Forecast mapped
03
Execute every month
Monthly CFO meetings, budget vs. actuals, and a dashboard that tells us which KPI to move next. Every decision driven by data, not gut feel.
Monthly review
Gross Margin62% ↑
S&M Spend14% ↑
Net Profit28% ↑
On track+$680K recovered
Results
$402,838
Average tax liability eliminated per client, per year.
$220K+Annual tax savings, legal-services firm
$185K+Captured via quarterly strategy
$125KRecaptured through amended returns
$96.2MRevenue under management
Case Studies
Don’t just take our word for it.
Eden Data
0 → $300K MRR
“We grew from zero to $300K MRR with Arron’s leadership.”
VirtualCounsel
Embedded fractional CFO
“A team we can rely on, with rapid-fire responses and consistent support.”
Motiv Marketing$402Ktax liability eliminated
“Eliminated $402K in tax liability — and got a refund.”
Optmyzr$185K+saved while scaling global ops
“Saved $185K+ in taxes while scaling global operations.”
NuSpineScaled & Exitedthen reinvested
“Strategic finance helped us scale, exit, and reinvest with confidence.”
Chimney ScientistFull resetof how they run the business
“A complete tax transformation that changed how we run our business.”
Veterans FleetClarityto grow with confidence
“Bennett Financials gave us the financial clarity we needed to grow.”
Start here
Know what to fix first.
A free financial diagnostic — profit, tax, and enterprise-value gaps, mapped to the 60/15/15 standard.
- Free diagnostic
- US service businesses · $1M–$20M
- No obligation
FAQ
Questions about Fractional CFO for Service Businesses.
Clear answers to the questions owners ask before deciding what to do next.
Arron Bennett developed the 60/15/15 standard as a financial operating framework for service businesses: 60% gross margin, 15% sales & marketing, 15% G&A, leaving 30% net profit. We map every KPI to it — it’s the diagnostic core of every Bennett Financials engagement.
US-based service businesses doing $1M–$20M in annual revenue who want to move from gut-feel decisions to data-driven growth. That’s who we built the 60/15/15 for.
A full financial diagnostic — profitability scorecard, custom tax strategy, and enterprise value gap report — all mapped to the 60/15/15 standard.
The core financial system is live within 90 days, and the full implementation sprint is complete by day 120.
A CPA files your tax return. A fractional CFO plans your tax strategy before the year ends, when it can still be changed. CPAs are backward-looking compliance; CFOs are forward-looking strategy. Most $1M–$20M service businesses need both — but the CFO saves 10x what the CPA costs.
Tax preparation files a return based on what already happened. Tax planning changes what happens before year-end — entity structure, compensation mix, retirement vehicles, asset timing. Preparation is a cost center; planning is a profit lever.
Because the owner is still the product. Scaling past $3M requires hiring, delegation, and financial systems the founder rarely has time to build. The stall isn’t a revenue problem — it’s a margin and structure problem that only shows up when you look at the numbers.
3–5 years before you want to sell. Enterprise value is built through operational maturity — predictable margins, independent operations, clean financials. Starting early gives you the option to sell, which is the real goal.