Fractional CFO Services for SaaS & Subscription Businesses

Strategic financial leadership to improve metric integrity, extend runway, and scale recurring revenue with capital efficiency—without adding a full-time executive cost structure.

Bennett Financials supports SaaS leaders by turning product, sales, and billing data into decision-ready financial insight—so growth is measured accurately, spending is aligned to outcomes, and the business scales predictably.

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See the companies we’ve served.

Building Your Roadmap

Financial Strategy Built for Recurring Revenue and Capital Efficiency

SaaS companies don’t run on traditional accounting signals. The business is governed by subscription metrics—MRR/ARR, churn, net revenue retention, CAC payback, and runway. When those metrics aren’t consistent and reconciled, leadership makes decisions on unreliable inputs: headcount plans drift, budgets don’t match reality, and runway becomes guesswork.

We help SaaS and subscription businesses build a CFO-grade financial operating model that connects growth activity to financial outcomes. That means dependable recurring revenue reporting, realistic forecasting, and visibility into unit economics so the company can scale with discipline—not volatility.

Where SaaS Companies Lose Control (and How We Restore Clarity)

Most SaaS stress shows up in one place: cash. Growth can be strong while runway shortens because spend outpaces payback, churn undermines expansion, or operating assumptions aren’t grounded in real cohort performance. In many companies, metric definitions also vary across teams—finance, sales, and product each believe a different “truth.”

We help leadership create one accurate view of performance and a repeatable planning rhythm: metrics that reconcile to financials, forecasts that reflect pipeline and churn reality, and budgets that align spend to payback and retention. The result is fewer surprises, better trade-offs, and more confidence in growth decisions.

How We Support SaaS Leadership

We act as a strategic finance partner, helping leaders manage the business through the metrics that drive value in recurring revenue models.

We establish consistent definitions and reconciliation so recurring revenue metrics are accurate and comparable over time—supporting better forecasting and clearer decision-making.

 

We translate acquisition and retention performance into financial reality—so sales and marketing investment decisions are grounded in payback and contribution, not top-line growth alone.

 

We build forecasts that connect revenue drivers to spending plans, helping leadership understand runway under different growth and retention scenarios and plan proactively.

We bring financial visibility into pricing and packaging decisions—how discounts, tiering, expansion, and churn interact—so revenue quality improves along with growth.

A CFO Framework Focused on Predictable, Valuable SaaS Growth

Our work strengthens the financial engine behind the subscription model—so leadership can scale with accuracy, discipline, and confidence.

Core Areas of Impact

  • Clean, reconciled recurring revenue reporting

  • Runway forecasting aligned to growth and churn reality

  • Unit economics visibility by cohort and channel

  • Planning cadence that connects pipeline to financial outcomes

  • Pricing and retention economics that support durable growth

Outcome-Oriented Perspective
When metrics are reliable and forecasting is grounded, scaling stops being stressful. Leadership can invest with confidence, manage trade-offs intelligently, and build a recurring revenue business where growth improves valuation quality—not just headline ARR.

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“With Arron's leadership, we grew from zero to $300K MRR. His skills in finance and strategy have been invaluable. Aaron is more than a fractional CFO; he’s a dedicated partner who safeguards our brand and supports our growth.”

Taylor Hersom

Eden Data, Chairman

Frequently Asked Questions

A Fractional CFO provides strategic financial leadership focused on recurring revenue performance and capital efficiency—metric integrity, forecasting, unit economics, runway planning, and decision support. The goal is to help leadership scale with predictable outcomes.

Correct MRR requires consistent definitions (what counts as recurring), clean source data, and reconciliation between billing systems and financial reporting. A CFO helps standardize the methodology so MRR is accurate, repeatable, and trustworthy for planning.

Gross churn measures recurring revenue lost to cancellations and downgrades. NRR measures what remains after accounting for cancellations, downgrades, and expansions within an existing customer cohort. NRR is a key indicator of revenue durability and expansion strength.

Runway improves when spending is aligned to payback and retention reality. That usually means tightening budgeting discipline, linking investment to unit economics, improving forecasting, and focusing resources where contribution and retention are strongest—not simply cutting indiscriminately.

CAC payback is the time it takes to recover customer acquisition cost through gross profit from that customer. It matters because it determines how quickly growth turns into cash and whether scaling increases or decreases financial risk.

Yes. Pricing and packaging decisions impact churn, expansion, and revenue quality. A CFO helps evaluate trade-offs using retention data, cohort behavior, and unit economics—so changes improve durable growth rather than creating short-term spikes.

Common triggers include inconsistent metrics, unclear runway, rapid headcount growth, rising churn, uncertain unit economics, or leadership needing more confidence in forecasts and budgets. If the business is scaling but financial visibility isn’t keeping up, it’s usually the right time.

Case Studies

“He’s more than just a CFO—he brings creative ideas, deep experience, and valuable insights from different industries that have transformed our business.”

Daniel Passarelli

Co-Founder, RHFL

Get One Accurate View of SaaS Performance

We reconcile MRR/ARR, churn, and NRR to your financials—so product, sales, and finance operate from the same truth.

Fix My Metrics