Revenue is scaling.
Margin is hiding.
E-commerce brands grow revenue quickly while quietly losing cash. Between landed COGS, inventory timing, and multi-channel complexity, profit hides in the operational details. We install a financial operating system that connects your top line to real profitability.
Free diagnostic for e-commerce & DTC brands doing $1M–$20M in revenue.
Revenue keeps climbing.
So why is margin shrinking?
Your Shopify dashboard shows revenue growing. But your bank account tells a different story. Landed COGS includes product cost, freight, duties, and warehousing — and most of it isn’t tracked accurately. Inventory ties up cash for months. Ad spend scales faster than contribution margin. Your top-line growth is masking a profitability problem that gets worse with every order. That’s not a growth problem — it’s the same visibility problem we fix in every service business.
We diagnose in order. COGS, S&M, then G&A.
60% gross margin. 15% sales & marketing. 15% overhead. That leaves 30% operating profit. Here’s how we get your e-commerce brand there.
Landed COGS & True Gross Margin
In e-commerce, COGS is product cost, freight, duties, warehousing, and fulfillment. Most brands only track product cost — hiding 15–20 points of margin erosion. We reconcile every cost component so you know your real gross margin by SKU, category, and channel.
Know your cost to acquire — by channel.
Target: 15% of revenue on sales and marketing. Most e-commerce brands spend 25–40% because ROAS is tracked at the platform level, not the P&L level. We break down CAC, ROAS, and LTV by channel, cohort, and campaign — so you stop funding channels that don’t pay back.
Inventory, warehouse ops, and overhead that survives scrutiny.
Target: 15% of revenue on G&A. E-commerce overhead is warehouse rent, 3PL fees, software stack, and admin headcount nobody audits. We model your cash conversion cycle and inventory turns — so you know exactly how much working capital is trapped and how to free it.
Tax & entity structure for multi-channel e-commerce.
E-commerce creates unique tax complexity. Multi-state nexus from inventory storage, marketplace facilitation, and economic thresholds. We map your exposure, optimize your entity structure, and turn improved unit economics into real after‑tax wealth.
Don’t just take our word for it.
“We grew from zero to $300K MRR with Arron’s leadership.”
“A team we can rely on, with rapid-fire responses and consistent support.”
“He brings creative ideas and valuable insights that have transformed our business.”
From first call to deployed system.
30-Minute Assessment Call
We discuss your current state, your goals, and whether we’re the right fit. No pitch deck — just an honest conversation.
Scale-Ready Assessment
We stress-test your books, margins, cash position, tax strategy, and operational dependency. You get a Scale-Ready Report with green/yellow/red scoring and the top blockers prioritized.
System Installation
Full financial operating system: clean books, engineered margins, deployed tax strategy, live dashboard, and monthly CFO cadence. Typical deployment: 90 days.
The system works. Here’s what it looks like.
Time to full financial system deployment.
Tax liability eliminated through entity restructuring and strategic planning.
Revenue under active management across client engagements.
Three signals your e-commerce brand has a margin problem.
If any of these hit home, the 60-15-15 diagnostic will show you exactly where the leak is and how to fix it.
Revenue is up 80% but your bank account barely moved.
Shopify says $1.2M/month. Your P&L says 32% COGS. But when you add freight, duties, warehousing, and fulfillment, your true COGS is 50%. That 18-point gap is the difference between a profitable brand and one that’s scaling its way into a cash crunch.
Your ROAS looks great in-platform but you can’t see true contribution margin.
Meta says 3.4x ROAS. Google says 2.1x. But your blended CAC payback is 4.2 months and your influencer channel is underwater at 1.2x. Without P&L-level attribution, you’re scaling ad spend into channels that destroy margin.
Inventory keeps tying up cash and you can’t predict reorder timing.
You have $320K sitting in inventory with an 84-day DIO. Half your SKUs are overstocked, some are out of stock, and nobody has modeled the reorder points. Every PO is a guess — and every wrong guess costs you either lost sales or dead capital.
Free for e-commerce & DTC brands doing $1M–$20M in revenue.
Common questions.
Everything you need to know about our CFO services for e-commerce and DTC brands.
Stop making decisions on gut feel.
The Scale-Ready Assessment shows you exactly where your business stands — profitability scorecard, margin reconciliation, and a clear picture of what to fix first.
Book Your Scale-Ready AssessmentFree for e-commerce & DTC brands doing $1M–$20M in revenue.