Your MRR is growing.
Your unit economics might not be.
SaaS companies celebrate top-line growth while ignoring the metrics that actually determine enterprise value. We install a financial operating system that connects your recurring revenue to real profitability.
Free diagnostic for SaaS & subscription businesses doing $1M–$20M in ARR.
ARR keeps climbing.
So why is runway shrinking?
Your MRR dashboard looks great. But your finance team calculates ARR differently than your sales team. Churn is measured inconsistently. You don’t know your true LTV/CAC ratio by cohort — just a blended average that hides the real story. Runway projections are based on assumptions, not actuals. When investors or acquirers dig in, the numbers fall apart. That’s not a growth problem — it’s the same visibility problem we fix in every service business.
We diagnose in order. COGS, S&M, then G&A.
60% gross margin. 15% sales & marketing. 15% overhead. That leaves 30% operating profit. Here’s how we get your SaaS company there.
Metric Integrity: MRR, Churn, NRR
In SaaS, COGS is hosting, infrastructure, and CS headcount. But before we touch margin, we reconcile every metric. Your MRR/ARR must match across billing, finance, and sales — or every downstream number is wrong.
Know your cost to acquire — by cohort.
Target: 15% of revenue on sales and marketing. Most SaaS companies spend 30–50% because CAC is never tracked by segment. We break down LTV/CAC by channel, cohort, and tier — so you stop subsidizing segments that don’t pay back.
Runway & scenario planning that survives scrutiny.
Target: 15% of revenue on G&A. SaaS overhead is typically engineering headcount, cloud infra, and a growing tool stack nobody audits. We model runway under multiple scenarios — so you know exactly how long cash lasts before you need to raise, cut, or pivot.
Pricing & expansion economics.
Your pricing architecture determines your ceiling. We model the financial impact of packaging, upsells, and expansion revenue — turning improved unit economics into real after‑tax wealth through entity structure and tax strategy.
Don’t just take our word for it.
“We grew from zero to $300K MRR with Arron’s leadership.”
“A team we can rely on, with rapid-fire responses and consistent support.”
“He brings creative ideas and valuable insights that have transformed our business.”
From first call to deployed system.
30-Minute Assessment Call
We discuss your current state, your goals, and whether we’re the right fit. No pitch deck — just an honest conversation.
Scale-Ready Assessment
We stress-test your books, metrics, cash position, tax strategy, and operational dependency. You get a Scale-Ready Report with green/yellow/red scoring and the top blockers prioritized.
System Installation
Full financial operating system: clean books, reconciled metrics, deployed tax strategy, live dashboard, and monthly CFO cadence. Typical deployment: 90 days.
The system works. Here’s what it looks like.
Time to full financial system deployment.
Tax liability eliminated through entity restructuring and strategic planning.
Revenue under active management across client engagements.
Three signals your SaaS company has a metrics problem.
If any of these hit home, the 60-15-15 diagnostic will show you exactly where the leak is and how to fix it.
MRR is up but your finance team and sales team quote different ARR numbers.
Billing says $10.1M. Sales says $11.4M. Nobody can explain the $1.3M gap. You’re making hiring decisions, board presentations, and fundraise projections off a number that doesn’t reconcile.
You have one blended LTV/CAC that looks fine — but you can’t see by cohort.
Enterprise is at 4.8x. SMB self-serve is at 1.4x with an 18-month payback. The blended 3.2x hides the fact that your fastest-growing segment is burning cash. Without cohort‑level visibility, you’re scaling the wrong thing.
Runway projections change every month because they’re built on assumptions.
Your model says 14 months of runway. But add two hires and it drops to 9. Miss one enterprise deal and it’s 7. Nobody has modeled the scenarios that actually matter — just the one that makes the board deck look clean.
Free for SaaS & subscription businesses doing $1M–$20M in ARR.
Common questions.
Everything you need to know about our CFO services for SaaS and subscription businesses.
Stop making decisions on gut feel.
The Scale-Ready Assessment shows you exactly where your business stands — profitability scorecard, metric reconciliation, and a clear picture of what to fix first.
Book Your Scale-Ready AssessmentFree for SaaS & subscription businesses doing $1M–$20M in ARR.