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Coaching & Consulting | Bennett Financials
Coaching & Consulting

You sell expertise.
But do you know what it costs to deliver?

Coaching and consulting businesses scale on reputation — but bleed margin through underpriced offers, invisible delivery costs, and founder dependency. We install a financial system that turns expertise into leverage.

Free diagnostic for coaching & consulting businesses doing $1M–$20M in revenue.

Consulting Dashboard Last 12mo REV / CONSULTANT $340K Jan Apr Jul Oct Dec UTILIZATION 68% AVG ENGAGE. $125K PIPELINE $2.4M ! DFY engagements underpriced by $2,400/client
Revenue vs Profit per ConsultantLast 12 months
Revenue Profit
JanMarMayJulSepNov
The Problem

Busy calendar. Thin margins.
Trapped founder.

You’re booked solid. Revenue looks strong. But every dollar runs through you — your time, your relationships, your delivery. Offers are priced on what feels right, not what the numbers say. Delivery costs are invisible because nobody tracks them. Cash flow swings wildly between launches, retainer cycles, and project gaps. And the business can’t run without you — which means it can’t scale, and it can’t sell. That’s not a growth problem — it’s the same visibility problem we fix in every service business.

The 60-15-15 Standard

We diagnose in order. COGS, S&M, then G&A.

60% gross margin. 15% sales & marketing. 15% overhead. That leaves 30% operating profit. Here’s how we get your consulting business there.

Offer Economics
1:1 Coaching
72%
Group
58%
DFY
31%
DFY underpriced by$2,400/client
Step 1 — COGS

Consultant delivery costs & offer margins.

In consulting, COGS is your time, contractor costs, and delivery overhead. Before we touch margin, we map every offer — 1:1, group, course, done-for-you — to its true delivery cost so you can see which offers actually make money.

Revenue and margin by offer type (1:1, group, course, retainer)
Delivery cost tracking per engagement
Price optimization based on actual cost data
Founder Dependency
Founder-delivered revenue68%
Team-delivered24%
Automated / passive8%
Target founder delivery<30%
Step 2 — S&M

Business development & referral economics.

Target: 15% of revenue on business development. Most consulting firms overspend on acquisition because they never track cost per client by channel. We break down acquisition cost by referral, content, paid, and speaking — so you double down on what actually converts.

Client acquisition cost by channel and referral source
Founder time allocation tracking
Delegation ROI modeling
Launch Cycle Cash Flow
Q1 (Launch)+$184K
Q2 (Delivery)–$22K
Q3 (Launch)+$156K
Smoothed to$69K/mo avg
Step 3 — G&A

Office overhead & cash flow planning.

Target: 15% of revenue on G&A. Consulting overhead is typically admin staff, tools, office space, and a growing tech stack nobody audits. We model cash flow across launch cycles and retainer periods — so you stop the feast-famine cycle and always know what’s coming.

Cash flow modeling across launch and retainer cycles
Revenue forecasting by offer and season
Runway planning between revenue events
Tax Strategy
S-Corp election optimized
Solo 401(k) maximized
Multi-entity structure reviewed
Estimated savings$48K/yr
Deployed Alongside

Consultant entity structure & tax strategy.

Coaches and consultants overpay taxes because they don’t plan. We build proactive tax strategy directly into your financial system — turning improved margins into real after‑tax wealth through entity structure and retirement vehicles.

S-Corp election for owner compensation optimization
Retirement vehicle deployment (Solo 401k)
Quarterly projections to avoid year-end surprises
Case Studies

Don’t just take our word for it.

Eden Data

“We grew from zero to $300K MRR with Arron’s leadership.”

Taylor Hersom Chairman, Eden Data
Read case study
VirtualCounsel

“A team we can rely on, with rapid-fire responses and consistent support.”

Daniel Goodrich CEO & Founder, VirtualCounsel
Read case study
RHFL

“He brings creative ideas and valuable insights that have transformed our business.”

Daniel Passarelli Co-Founder, RHFL
How It Works

From first call to deployed system.

1

30-Minute Assessment Call

We discuss your current state, your goals, and whether we’re the right fit. No pitch deck — just an honest conversation.

2

Scale-Ready Assessment

We stress-test your books, margins, cash position, tax strategy, and operational dependency. You get a Scale-Ready Report with green/yellow/red scoring and the top blockers prioritized.

3

System Installation

Full financial operating system: clean books, engineered margins, deployed tax strategy, live dashboard, and monthly CFO cadence. Typical deployment: 90 days.

Results

The system works. Here’s what it looks like.

90 days

Time to full financial system deployment.

$402K

Tax liability eliminated through entity restructuring and strategic planning.

$110M+

Revenue under active management across client engagements.

Sound Familiar?

Three signals your consulting business has a margin problem.

If any of these hit home, the 60-15-15 diagnostic will show you exactly where the leak is and how to fix it.

Revenue is growing but you can’t tell which offers actually make money after delivery costs.

Your 1:1 coaching runs at 72% margin. Your done-for-you service runs at 31%. But you price them both on gut feel. Without per-offer margin visibility, you’re scaling the wrong thing and subsidizing engagements that drain your time and cash.

You deliver 68% of the revenue yourself — and there’s no plan to change that.

The founder is the product. Every engagement runs through you. You can’t take a month off without revenue dropping. Without a financial model for delegation, you’re building a job, not a business — and no acquirer will pay a premium for it.

Cash flow swings wildly between launches and you never know what’s coming next quarter.

Q1 brings $184K from a launch. Q2 drops to negative $22K during delivery. Nobody has modeled the cycles that actually drive your cash — just the revenue number that makes the year-end look clean. You’re one bad quarter from making desperate decisions.

Get Your Free Diagnostic

Free for coaching & consulting businesses doing $1M–$20M in revenue.

FAQ

Common questions.

Everything you need to know about our CFO services for coaching and consulting businesses.

Yes. We work with coaches and consultants running 1:1 programs, group coaching, online courses, masterminds, and hybrid models. We understand how each model generates revenue and where margin leaks happen — and we build your financial system around the specific mix of offers you run.
Launch-based businesses have inherently lumpy revenue. We model cash flow across your launch cycles, retainer periods, and quiet seasons so you can plan hiring, ad spend, and investments without getting caught in a cash crunch between revenue events.
That’s common in our world. Many coaches and consultants run multiple LLCs, S-Corps, or offer suites across different brands. We consolidate your financial picture, optimize your entity structure for tax efficiency, and give you a single dashboard view across everything.
60% gross margin, 15% sales & marketing, 15% general & administrative. That leaves 30% operating profit. It’s the target for every service business we work with — including coaching and consulting. We get you there through the diagnostic sequence: fix COGS first, then S&M efficiency, then G&A.
$5,000/month — the full financial operating system. That includes bookkeeping, tax, CFO strategy, dashboard, and reporting — the full stack. The Scale-Ready Assessment is free.
Get Started

Stop making decisions on gut feel.

The Scale-Ready Assessment shows you exactly where your business stands — profitability scorecard, offer margin analysis, and a clear picture of what to fix first.

Book Your Scale-Ready Assessment

Free for coaching & consulting businesses doing $1M–$20M in revenue.