Occupancy is stable.
Margins are eroding.
Senior living facilities face compounding cost pressure — overtime, turnover, vacancy gaps, and rising supply costs. We install a financial operating system that connects occupancy to profitability and gives operators real control.
Free diagnostic for senior living facilities doing $1M–$20M in revenue.
Occupancy holds steady.
So why are margins falling?
Your facility is full — or close to it. But margins keep shrinking. Labor is your biggest expense and the hardest to control. Overtime compounds. Turnover drives recruiting and training costs. Occupancy dips create revenue gaps that take months to recover from. You don’t know your true cost-per-resident by level of care. And your financial reporting arrives too late to act on the trends that matter. That’s not an occupancy problem — it’s the same visibility problem we fix in every service business.
We diagnose in order. COGS, S&M, then G&A.
60% gross margin. 15% sales & marketing. 15% overhead. That leaves 30% operating profit. Here’s how we get your senior living operation there.
Staff & Care Delivery: Cost-Per-Resident Day
In senior living, COGS is nursing staff, aides, supplies, and dietary. Before we touch margin, we reconcile every cost center. Your CPRD must be tracked by level of care — or every downstream number is wrong.
Know your cost to fill — by referral source.
Target: 15% of revenue on sales and marketing. Most facilities overspend because cost-per-move-in is never tracked by channel. We break down acquisition cost by referral source, tour-to-move-in conversion, and average length of stay — so you stop subsidizing channels that don’t convert.
Facility overhead & labor planning that survives scrutiny.
Target: 15% of revenue on G&A. Senior living overhead is typically maintenance, admin salaries, insurance, and a growing vendor stack nobody audits. We model occupancy-driven scenarios — so you know exactly how margin changes with every vacancy, rate increase, or hire.
Entity structure & tax strategy.
Your entity structure determines your ceiling. We optimize OpCo/PropCo separation, depreciation schedules, and cost segregation studies — turning improved operating margins into real after‑tax wealth through entity structure and tax strategy.
Don’t just take our word for it.
“We grew from zero to $300K MRR with Arron’s leadership.”
“A team we can rely on, with rapid-fire responses and consistent support.”
“He brings creative ideas and valuable insights that have transformed our business.”
From first call to deployed system.
30-Minute Assessment Call
We discuss your current state, your goals, and whether we’re the right fit. No pitch deck — just an honest conversation.
Scale-Ready Assessment
We stress-test your books, metrics, cash position, tax strategy, and operational dependency. You get a Scale-Ready Report with green/yellow/red scoring and the top blockers prioritized.
System Installation
Full financial operating system: clean books, reconciled metrics, deployed tax strategy, live dashboard, and monthly CFO cadence. Typical deployment: 90 days.
The system works. Here’s what it looks like.
Time to full financial system deployment.
Tax liability eliminated through entity restructuring and strategic planning.
Revenue under active management across client engagements.
Three signals your facility has a margin problem.
If any of these hit home, the 60-15-15 diagnostic will show you exactly where the leak is and how to fix it.
Occupancy is at 87% but operating margin dropped 8 points in 12 months.
Your beds are nearly full but profit keeps shrinking. Labor costs crept up, overtime compounded, and nobody flagged the trend until it was baked into the P&L. You’re making staffing decisions and rate increase plans off stale data that doesn’t connect revenue to cost-per-resident.
You don’t know your true cost-per-resident day by level of care.
Assisted living shows one blended cost. Memory care shows another. But nobody has broken out direct vs. indirect costs per resident. Your memory care wing might be running at 18% margin when it should be 28% — and the blended average hides it completely.
Three vacancies just cost you $126K in annualized revenue and nobody modeled it.
Each empty unit costs $42K per year. But your team didn’t know breakeven occupancy was 84%. Nobody modeled the revenue sensitivity per vacant unit or the marketing cost to fill each one. By the time you react, the gap has compounded for months.
Free for senior living facilities doing $1M–$20M in revenue.
Common questions.
Everything you need to know about our CFO services for senior living and care facility operators.
Stop making decisions on gut feel.
The Scale-Ready Assessment shows you exactly where your facility stands — profitability scorecard, CPRD analysis, labor cost overview, and a clear picture of what to fix first.
Book Your Scale-Ready AssessmentFree for senior living facilities doing $1M–$20M in revenue.