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About Bennett Financials
Built for founders who want real numbers.
Bennett Financials exists because service business founders deserve more than late reports and guesswork. They deserve a financial operating system that actually works.
Forbes Finance Council
BBB Accredited Business
50+ Service Businesses
CFO Leadership Council
01Operating clarity
02Measured outcomes
03Owner confidence
04Durable value
Arron Bennett
Founder & CEO
Arron built Bennett Financials after spending years watching service businesses grow revenue while profit disappeared. The pattern was always the same: great operators, terrible financial visibility.
"Most founders I meet are flying blind. Revenue looks good on paper — but they have no idea where the money is actually going, or what it's costing them."
He developed the 60/15/15 standard as a diagnostic framework — a way to cut through the noise and show founders exactly where their business is leaking profit. Today, Bennett Financials runs the full financial stack for 50+ service businesses doing $1M–$20M in revenue.
As a Forbes Finance Council contributor, Arron writes about the intersection of financial strategy, business operations, and the metrics that actually matter for service companies.
Forbes Finance Council
Fractional CFO
50+ Clients Served
BBB Accredited
See the Framework in Action
Watch Arron break down exactly why service businesses stall — and what the numbers actually tell you.
The Team
CFOs, Tax Strategists, and Operators — all built around one system.
Megan Bennett
Chief of Staff
Tony Richardson, EA
Tax Strategist
Micheal Slyderink
Chief Technology Officer
Jela Felismino
Bookkeeping Lead
Michael H. Simms
Senior Tax Planning
Karen Orsulak
Operations Manager
Thea Manuel
Bookkeeper
Angel De Leon
Bookkeeper
Margarita Latade
Bookkeeper
Keith Schwickerath
Data Analyst
Carl Canlas
Marketing
Julius Carmen
Tax Preparer
50+
Service businesses served
$1M–$20M
Revenue sweet spot
90 days
Core system live; sprint completes by day 120
3-in-1
Bookkeeping, tax & CFO
Our Values
What we stand for.
Every decision we make — how we engage clients, structure engagements, and deliver work — is guided by these four principles.
Clarity
No jargon. No confusion. We deliver numbers you can act on and explanations you can actually understand.
Accountability
Every number has a name. Every metric has a target. We hold ourselves and your business to the standard.
Growth
We don't just keep score — we help you move the numbers. Every meeting ends with what to fix next.
Partnership
We're not vendors. We're embedded in your business. Your wins are our wins. Your problems are our problems.
Our Story
Why we built this.
"Three disconnected vendors. Zero visibility into what's actually driving — or killing — profitability."
The pattern we kept seeing
The typical service business owner has a bookkeeper who sends reports 30 days late, a tax preparer they talk to once a year, and no CFO at all. Three disconnected vendors. Zero financial visibility.
We saw this pattern across hundreds of businesses: agencies, consultancies, IT firms, professional services. Revenue growing. Headcount growing. But profit? Flat or declining. The problem was never the business model. It was the financial infrastructure.
So we built a different model. One team that runs everything — bookkeeping, tax, CFO strategy, and reporting — all through a single framework. The 60/15/15 standard gives every business a shared language for financial health.
Not because we found some magic trick — but because we gave founders the visibility they needed to make better decisions.
FAQ
Questions about About Bennett Financials | Fractional CFO Team.
Clear answers to the questions owners ask before deciding what to do next.
US‑based service businesses doing roughly $1M–$20M in revenue who want to move from gut‑feel decisions to a financial system. Agencies, law firms, healthcare practices, SaaS, consulting, e‑commerce operators — the framework is industry‑agnostic because the underlying math of a service business is the same.
Traditional firms look backward — they record history and file returns. We look forward. Bookkeeping, tax strategy, CFO guidance, and exit planning run as one system built on the 60/15/15 standard, so every function is pointed at the same outcome: more profit and a more valuable business.
Not necessarily. We often work alongside an existing bookkeeper or CPA and take the strategic seat — the forward‑looking CFO and tax‑planning work most firms don’t do. Where it makes sense to consolidate for cleaner data and one accountable system, we’ll say so plainly.
A financial operating framework for service businesses: 60% gross margin, 15% sales & marketing, 15% G&A, leaving 30% net profit. Arron Bennett developed it over eight years of running financial strategy across hundreds of companies. Every KPI we track maps back to it.
We’re based in Knoxville, Tennessee and work with service businesses across the US. Engagements run remotely — monthly CFO meetings on Zoom or Google Meet, with a live dashboard you can check any time.
With a free Scale‑Ready Assessment. We run your numbers through the 60/15/15 standard and hand you a profitability scorecard, a custom tax strategy, and an enterprise‑value gap report. If we’re the right fit, the engagement starts from there. If not, you keep the diagnostic.
It is the practical connection between reliable bookkeeping, reporting, cash forecasting, tax planning, and the recurring decisions an owner needs to make. The system should make the next decision clearer, not create another dashboard to maintain.
The review starts with the current records, reporting cadence, cash position, margin questions, and the goals the owner is trying to reach. That establishes what is reliable today and what must be improved first.
Get Started
Let's find out where your business really stands.
The Leak Check is a full financial diagnostic. You'll walk away knowing exactly where you're leaking profit — and what to fix first.
