Your exit price is being
determined right now.
Not when you hire a broker. Not during due diligence. Right now — in how your business runs, how your numbers look, and how dependent the operation is on you.
Enterprise value is determined by two things — how much money the business makes, and how risky that income stream looks to a buyer. We build both sides of that equation through a financial operating system that drives EBITDA up and buyer risk down.
Free 20-minute, no-document Leak Check for US-based service businesses doing $1M–$20M in revenue.
Trusted by growing service businesses
Most Exits Disappoint. Here’s Why.
You’ve built a business that generates revenue. But when a buyer looks under the hood, they don’t see what you see. They see inconsistent financials that took 45 days to close. They see margins that depend on you personally delivering the work. They see a P&L full of add-backs that make real earnings impossible to verify.
Buyers don’t pay premiums for potential. They pay premiums for proof — proof that the revenue is repeatable, the margins are real, and the business runs without the founder in the room.
The gap between what you think your business is worth and what a buyer will actually pay isn’t a negotiation problem. It’s a preparation problem. And it doesn’t get solved in the 12 months before you list. It gets solved by how you run the business every month between now and then.
Enterprise Value Is Two Numbers. We Improve Both.
Driving EBITDA Up
The 60/15/15 standard is how we engineer profitability. 60% gross margin, 15% sales & marketing, 15% G&A, 30% operating margin. When your business runs against these benchmarks, EBITDA improves structurally — not through one-time cost cuts, but through a financial design that compounds month over month.
Driving the Multiple Up
The multiple a buyer assigns isn’t arbitrary. It’s a risk assessment. Businesses with clean books, predictable margins, diversified revenue, low owner dependence, and strong reporting get higher multiples. Businesses without those things get discounted — no matter how good the top line looks.
Based on Value Builder System data from 5,000+ companies, the difference between a high-scoring and low-scoring business on growth readiness is more than double the sale multiple. Same earnings. Completely different enterprise value. The only variable is how the business is built.
Want to Know the Real Secret About Exit Planning?
Getting a business ready to sell is the exact same process as getting it to run without you. Clean books that close on time. Margins that don’t depend on the founder delivering the work. A financial model that proves revenue is repeatable. A team that operates against a system, not against your gut feel.
That’s why we don’t offer exit planning as a standalone service. It’s built into the financial operating system from day one. The same monthly CFO cadence that drives your margins and deploys your tax strategy is also building the financial maturity that buyers pay premiums for — and the operational independence that lets you step back.
Every month the system runs, your business becomes more valuable and less dependent on you. Whether you sell in two years or twenty, the work is the same.
From assessment to exit-ready.
20-Minute Leak Check
We talk through rough profit and tax numbers with no document prep, map them directionally to 60/15/15, and send a one-page Leak Map with conservative ranges and a suggested next validation step.
Scale-Ready Assessment
The separate assessment starts with a 60-minute intake, then securely reviews actual financials and tax records to analyze profitability, unit economics, cash, tax posture, enterprise-value drivers, and owner dependence. You receive document-backed findings and a prioritized 12–24-month roadmap.
The System Gets Installed
If you engage, we install the full financial operating system. Clean books, engineered margins, deployed tax strategy, monthly CFO cadence, and enterprise value development — all running through the same four numbers. The system builds exit readiness as a byproduct of running well.
Businesses built to sell —
or built to keep.
Documented sale multiple after financial restructuring (Chimney Scientist); not a promised uplift
Scaled with founder equity and ownership protected (Eden Data)
Built and executed a full exit strategy (NuSpine)
Tax liability eliminated, freeing cash for reinvestment (Motiv Marketing)
“Working with Bennett Financials fills the gap we had — a team we can rely on, with rapid-fire responses and consistent support.”
“With Arron’s leadership, we grew from zero to $300K MRR. He’s more than a fractional CFO — he’s a dedicated partner who safeguards our brand and supports our growth.”
Exit readiness starts today.
A strong fit if:
Not a fit if:
Build a Business Worth Selling.
Or Worth Keeping.
The Leak Check is a free 20-minute, no-document conversation using rough numbers. You’ll receive a one-page Leak Map of likely profit and tax leaks with conservative ranges and a suggested next validation step. Enterprise value, buyer risk, and owner dependence belong in the separate, document-backed Scale-Ready Assessment.
Book Your Leak CheckFree 20-minute Leak Check. Rough numbers only; no document prep.
Questions about CFO Exit Planning for Service Firms.
Clear answers to the questions owners ask before deciding what to do next.