You run a US-based service business doing $1M–$20M in revenue
Your Exit Price Is Being Determined Right Now.
Not when you hire a broker. Not during due diligence. Right now — in how your business runs, how your numbers look, and how dependent the operation is on you.
Enterprise value is determined by two things — how much money the business makes, and how risky that income stream looks to a buyer. We build both sides of that equation through a financial operating system that drives EBITDA up and buyer risk down.
Free diagnostic for US-based service businesses doing $1M–$20M in revenue.
$96.2M Revenue Under Management
/ THE PROBLEM /
Most Exits Disappoint. Here's Why.
You’ve built a business that generates revenue. But when a buyer looks under the hood, they don’t see what you see. They see inconsistent financials that took 45 days to close. They see margins that depend on you personally delivering the work. They see a P&L full of add-backs that make real earnings impossible to verify.
Buyers don’t pay premiums for potential. They pay premiums for proof — proof that the revenue is repeatable, the margins are real, and the business runs without the founder in the room.
The gap between what you think your business is worth and what a buyer will actually pay isn’t a negotiation problem. It’s a preparation problem. And it doesn’t get solved in the 12 months before you list. It gets solved by how you run the business every month between now and then.
/ WHAT ACTUALLY DRIVES ENTERPRISE VALUE /
Enterprise Value Is Two Numbers. We Improve Both.
Driving EBITDA Up
Driving EBITDA Up The 60-15-15 standard is how we engineer profitability. 60% gross margin, 15% sales & marketing, 15% G&A, 30% operating margin. When your business runs against these benchmarks, EBITDA improves structurally — not through one-time cost cuts, but through a financial design that compounds month over month.
Driving the Multiple Up
Driving the Multiple Up The multiple a buyer assigns isn’t arbitrary. It’s a risk assessment. Businesses with clean books, predictable margins, diversified revenue, low owner dependence, and strong reporting get higher multiples. Businesses without those things get discounted — no matter how good the top line looks.
Based on 5,000 benchmarked companies, the difference between a high-scoring and low-scoring business on growth readiness is more than double the sale multiple. Same earnings. Completely different enterprise value. The only variable is how the business is built.
/ THE CATCH /
Want to Know the Real Secret About Exit Planning?
Getting a business ready to sell is the exact same process as getting it to run without you.
Clean books that close on time. Margins that don’t depend on the founder delivering the work. A financial model that proves revenue is repeatable. A team that operates against a system, not against your gut feel.
A buyer is looking for all of those things. But so is any founder who wants to stop being the bottleneck in their own business.
That’s why we don’t offer exit planning as a standalone service. It’s built into the financial operating system from day one. The same monthly CFO cadence that drives your margins and deploys your tax strategy is also building the financial maturity that buyers pay premiums for — and the operational independence that lets you step back.
Every month the system runs, your business becomes more valuable and less dependent on you. Whether you sell in two years or twenty, the work is the same.
/ HOW IT WORKS /
From Assessment to Exit-Ready.
Step 1
30-Minute Assessment Call We talk about your business, where you are today, and what your timeline looks like. If you’re a fit, we run the full Scale-Ready Assessment. If not, we’ll tell you — no wasted time on either side.
Step 2
Scale-Ready Assessment We stress-test your books, margins, cash position, tax strategy, and operational dependency against the 60-15-15 standard. You get a Scale-Ready Report — green, yellow, or red — with your top blockers in priority order and a clear picture of where enterprise value is being left on the table.
Step 3
The System Gets Installed If you engage, we install the full financial operating system. Clean books, engineered margins, deployed tax strategy, monthly CFO cadence, and enterprise value development — all running through the same four numbers. The system builds exit readiness as a byproduct of running well.
/ PROOF /
Businesses Built to Sell — Or Built to Keep.
5–10x EBITDA
Business valuation uplift after financial restructuring (Chimney Scientist)
$0 to ~$300K MRR
Scaled with founder equity and ownership protected (Eden Data)
Successful exit + franchise reinvestmen
Built and executed a full exit strategy (NuSpine)
$402,838
Tax liability eliminated, freeing cash for reinvestment (Motiv Marketing)
"Working with Bennett Financials fills the gap we had — a team we can rely on, with rapid-fire responses and consistent support."
Daniel Goodrich
CEO & Founder, VirtualCounsel
"With Arron's leadership, we grew from zero to $300K MRR. He's more than a fractional CFO — he's a dedicated partner who safeguards our brand and supports our growth."
Taylor Hersom
Eden Data, Chairman
/ WHO THIS IS FOR /
Is This the Right Fit?
This Is For You If:
This Is Not For You If:
/ FAQS /
Common Questions
Is this a separate service from your Fractional CFO offering?
No. Exit readiness is built into the financial operating system, not bolted on as a separate project. Every client gets the same system — clean books, engineered margins, tax strategy, monthly CFO cadence, and enterprise value development. The system builds a business that’s worth selling as a natural byproduct of running well.
How long does it take to get exit-ready?
It depends on where you’re starting. If your books are a mess and margins are unclear, expect 12–24 months of focused work before the business is truly buyer-ready. If your financial infrastructure is already solid, we can accelerate the enterprise value work. The Scale-Ready Assessment will tell you exactly where you stand.
Do you handle the actual sale or broker process?
No. We build the value. Your broker sells it. We’ll work alongside your M&A advisor or broker to ensure the financials, reporting, and growth narrative are airtight during due diligence. But we’re not a brokerage — we’re the team that makes sure you get the highest possible price when you do go to market.
What does this cost?
$5,000/month. Same investment as every client engagement. One system, one price. The Scale-Ready Assessment is free — that’s where we determine if we’re the right fit.
Build a Business Worth Selling.
Or Worth Keeping.
The Scale-Ready Assessment is free. You’ll walk away with a full diagnostic — profitability scorecard, tax strategy overview, enterprise value gap analysis, and a clear picture of what’s holding your business back. Whether you sell in two years or twenty, the work is the same.
Free diagnostic for US-based service businesses doing $1M–$20M in revenue.