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Fractional CFO Services | Bennett Financials
Fractional CFO

A Financial Operating System Installed In 120 Days.

We don’t just review your numbers — we restructure your entire financial operation around the 60-15-15 standard. Clean books, proactive tax strategy, KPI dashboards, and monthly CFO meetings — all running through one system built to drive profitability and enterprise value.

Free diagnostic for US-based service businesses doing $1M–$20M in revenue.

$96.2M Revenue Under Management

Trusted by growing service businesses

The System

Everything runs through four numbers.

The 60-15-15 standard is how we diagnose, install, and manage every client’s financial operation. 60% gross margin, 15% sales & marketing, 15% G&A, 30% profitability. Every dollar you spend gets categorized against these four numbers — so you always know where the leaks are and what to fix next.

60%
Gross Margin
What you keep after delivering the work
15%
Sales & Marketing
What it costs to win new business
15%
G&A
What it costs to run the business
30%
Net Profit
The outcome when the system is working
60% Margin
15% S&M
15% G&A
=
30% Profit
The Engagement Map

How the system gets installed.

1
Phase 1 — Onboarding (Day 0–90)

Rebuild & restructure.

We rebuild your chart of accounts from scratch — structuring every dollar into delivery, sales & marketing, and G&A buckets so you can see exactly where you fall against the 60-15-15 standard. Then we run your first clean month-end close — P&L and balance sheet — so the numbers you’re looking at are numbers you can trust.

Chart of accounts 60-15-15 mapping First clean close
Day 0Day 90
2
Phase 2 — Financial Goals (Day 60–120)

Deploy tax strategy.

With clean data in place, we deploy your tax strategy. Not a year-end scramble — a forward-looking plan built around your entity structure, revenue trajectory, and the margin targets we’re driving toward. This is where the financial design starts compounding.

Entity optimization Tax strategy Margin targets
Day 60Day 120
3
Phase 3 — Operational Goals (Day 120–Beyond)

Go live.

The system goes live. We build your forecast, set your budget against the 60-15-15 targets, and implement cash flow management. From here, you’re in the ongoing CFO rhythm — monthly meetings built around your dashboard, tracking budget vs. actuals, identifying which KPI needs to move, and diagnosing the bottleneck holding you back.

Forecast & budget Cash flow mgmt Monthly CFO rhythm
Day 120Ongoing
The Ongoing Cadence

What happens every month after the system is live.

Once the infrastructure is installed, we don’t disappear. Every month you get a CFO meeting built around your dashboard. We review budget vs. actuals, run the diagnostic — COGS first, then sales & marketing, then G&A — and tell you what to fix next. Your forecast updates in real time. Your tax strategy adjusts as the business changes. Every decision is driven by the same four numbers. The target: all four numbers at the 60-15-15 standard within 18–24 months of focused execution.

Budget vs. Actuals Review
Monthly CFO meeting built around your dashboard — COGS first, then S&M, then G&A.
Real-Time Forecast
Your forecast updates as books close. Your tax strategy adjusts as the business changes.
Diagnostic & Action Plan
We tell you what to fix next — which KPI to move and what bottleneck is holding you back.
Enterprise Value

The system doesn’t just improve margins. It builds a business worth selling.

Enterprise value is determined by two things — how much money the business makes, and how risky that income stream is. The 60-15-15 framework drives EBITDA up. The operational maturity that comes from running the system drives the multiple up. Together, they compound.

Growth Readiness 80+
6.27x
EBITDA multiple
VS
Below 50
2.76x
EBITDA multiple

Based on 5,000 benchmarked companies, businesses scoring 80+ on growth readiness sell at 6.27x EBITDA. Businesses below 50 sell at 2.76x. Same earnings. Completely different value. The only thing that changes is the financial design — margins, risk profile, and owner dependence.

Once your 60-15-15 numbers are moving, we layer in the seven growth readiness categories that determine your multiple. The goal isn’t exit planning — it’s building a business that gives you two choices: sell at a premium, or keep it running with minimal input and collect cash. The work is the same either way.

Who This Is For

Built for service businesses ready to scale.

$1M–$20M service business
You run a US-based service business in this revenue range
Growing but flying blind
Your accounting team delivers late books and no insight
Revenue up, profit down
Revenue is climbing but profit is shrinking and you don’t know which lever to pull
Can’t pinpoint the leaks
You know you should be more profitable but can’t see where the money is going
Cash moving the wrong direction
You need someone who can diagnose it and fix it
Outgrown your bookkeeper
You need strategic finance, not just compliance
Ideal Client Profile
Revenue$1M – $20M
IndustryService Business
LocationUS-Based
Current CFONone
Financial VisibilityLow
Growth ReadinessHigh Potential
Fit Score Excellent Match
Proof

The system works. Here’s what it looks like.

$402,838

Tax liability eliminated through entity restructuring and strategic planning.

$220K+

Annual tax savings deployed for a legal services firm.

$185K+

Tax savings captured through proactive quarterly strategy.

$125K

In past overpayments recaptured through amended returns and structure corrections.

“Working with Bennett Financials fills the gap we had — a team we can rely on, with rapid-fire responses and consistent support.”

“With Arron’s leadership, we grew from zero to $300K MRR. He’s more than a fractional CFO — he’s a dedicated partner who safeguards our brand and supports our growth.”

Get Started

It starts with the Scale-Ready Assessment.

Before we take on any client, we run a full financial diagnostic — free. You’ll walk away with a profitability scorecard, a custom tax strategy, and an enterprise value gap report. If we’re the right fit, the engagement map begins at Day 0.

Book Your Scale-Ready Assessment

Free diagnostic for US-based service businesses doing $1M–$20M in revenue.