Why Eden Data Chose Bennett Financials
At Eden Data, the goal was always growth—but the founder understood something early: building a company from zero requires CFO-level guidance fast, not just bookkeeping.
Eden Data launched in early 2021 with a consulting foundation and no revenue. The founder brought Bennett Financials in at the beginning, and since then I’ve effectively served as their CFO—helping build the finance function while the business scaled.
Simple takeaway: Early-stage companies don’t just need clean books—they need a finance leader to help build the business correctly from day one.
Fractional Didn’t Mean “Part-Time Results”
The founder initially assumed a fractional CFO would mainly handle spreadsheets, year-end taxes, and light forecasting.
Instead, Bennett Financials showed up with structure, organization, and deep involvement—operating like a true partner embedded alongside the team. It didn’t feel like “part-time.” It felt like having a finance leader at the table for real decisions.
Simple takeaway: Fractional can feel like a founding-team-level partner when the operator is truly embedded.
Beyond Taxes: Always-On Decision Support
Yes, we supported taxes and forecasting—but the bigger advantage was having finance available in the moments that matter most: pricing decisions, cash planning, hiring timing, and strategic tradeoffs during growth.
The founder emphasized how reachable our team was—even via text—which removed bottlenecks and kept execution moving.
Simple takeaway: Great finance support isn’t a once-a-year event—it’s an always-on decision advantage.
The Results: Revenue Growth, Founder Protection, and Momentum
With CFO-level leadership embedded early, Eden Data scaled from $0 to approximately ~$300K in monthly recurring revenue (MRR).
But growth wasn’t the only win.
Bennett Financials also helped guide sensitive, high-stakes decisions around equity issuance, compensation, and rewards, with a clear posture: protect the founder, protect ownership, protect long-term value.
Simple takeaway: The best CFOs don’t just track money—they protect ownership, leverage, and long-term value creation.
