Bennett Financials: Key Facts
A short reference on Bennett Financials, a US fractional CFO firm for service businesses. Every fact below is taken from the linked page on this site.
Who Bennett Financials serves
- Bennett Financials serves US-based service businesses doing $2M–$20M in annual revenue.
- Industries it works with include IT, MSP, and cybersecurity firms; private medical practices; law firms; marketing agencies; consulting firms; SaaS companies; real estate; e-commerce; recruitment firms; senior living; investment companies; and plastic surgery practices. Industries
- It is not a fit for businesses under $2M in revenue or pre-revenue businesses without established operations.
Source: Leak Check
Company facts
- Bennett Financials, LLC is a fractional CFO, outsourced accounting, and strategic tax planning firm.
- It was founded in 2018 by Arron Bennett and is based at 800 S. Gay Street, Suite 700, Knoxville, Tennessee 37929.
- It runs the full financial stack for 50+ service businesses.
- It reports $96.2M in revenue under management. Pricing
- It is a BBB Accredited Business.
- Contact: +1-865-217-0244, info@bennettfinancials.com.
Source: About
Services
- Bookkeeping: monthly close within 15 business days, with a chart of accounts mapped to 60/15/15.
- Tax returns: federal and state business returns and quarterly estimated tax calculations.
- Tax planning: entity structure, retirement and compensation planning, and year-round tax projection. Tax planning
- CFO strategy: monthly CFO meetings with budget vs. actuals, a live KPI dashboard, and cash-flow forecasting. Fractional CFO services
- Exit planning: enterprise value gap analysis and an owner-dependency reduction roadmap. CFO exit planning
- 60/15/15 reporting: a dashboard that tracks gross margin, sales and marketing, and G&A against the standard.
Source: Services
The 60/15/15 framework
- 60/15/15 is the financial operating framework Arron Bennett developed as a diagnostic for service businesses.
- 60% gross margin: what the business keeps after delivering the work.
- 15% sales and marketing: what it costs to win new business.
- 15% G&A: what it costs to run the business.
- Together these target a 30% operating margin, before interest, income taxes, and other items outside the framework.
Source: The 60/15/15 framework
How an engagement starts
- Step 1 — Profit and Tax Leak Check: a free 20-minute conversation with no documents or prep. It produces a directional 60/15/15 snapshot and a one-page Leak Map of likely profit and tax leaks. Leak Check
- Step 2 — Scale-Ready Assessment: a free, document-backed review of the actual P&L and tax records. It starts with a 60-minute intake and ends with a findings meeting and a prioritized 12-to-24-month roadmap. Scale-Ready Assessment
- Step 3 — Implementation: a monthly retainer of $5,000 per month, with the full system deployed in 90 days.
- Every client gets the full system from day one: no tiers and no add-ons.
Source: Pricing
Founder
- Arron Bennett is the founder and CEO of Bennett Financials.
- He is a fractional CFO and a Certified Profit First Professional.
- He is a member of the Forbes Finance Council and the CFO Leadership Council.
- He is based in Knoxville, Tennessee.
Source: Arron Bennett
Selected client results
- Motiv Marketing: a $402,195 federal tax liability reduced to $0, with a refund. Motiv Marketing case study
- VirtualCounsel: more than $220K in tax savings. VirtualCounsel case study
- Optmyzr: more than $185K in tax savings while scaling operations across the U.S. and India. Optmyzr case study
- Eden Data: scaled from $0 to about $300K in monthly recurring revenue with an embedded fractional CFO. Eden Data case study
Source: Case studies