The 60/15/15 Standard.
Bennett Financials’ financial operating framework for established service businesses. Four numbers. One system. Total clarity.
Installed across $96M+ in service revenue
The Four Numbers
Four numbers that frame your operating model.
Each isolates a different failure mode. When they're aligned, profit compounds. When they drift, it bleeds.
What you keep after delivering the work.
Revenue minus direct costs — labor, subcontractors, tools, materials. This is the rawest test of whether your business model actually works. Everything else is downstream of this number.
What it costs to win new business.
Advertising, sales comp, marketing tools, content, biz dev. This is where growth ambition meets math — and where most service businesses quietly leak profit chasing the wrong channels.
The silent margin killer.
Rent, insurance, admin, software, accounting, legal — everything not tied to delivery or sales. G&A creeps up one SaaS subscription, one office upgrade, one non-revenue hire at a time. Nobody notices until margin is gone.
The outcome when the system is working.
What remains from operations before interest, income taxes, and other non-operating items. Bennett uses 30% as a diagnostic operating-margin target for established service businesses; model, stage, classification, risk, and planned investment determine what is feasible.
The Calculator
Find your profit gap in 30 seconds.
Drop in your revenue and rough margins. We’ll map them to the 60/15/15 and show the directional difference between your inputs and the benchmark — not a forecast or guaranteed recovery.
Your business
Same Revenue · Different Outcome
What $3M looks like with and without the standard.
The Install
90 days from chaos to operating standard.
This section describes the implementation engagement after the document-backed Scale-Ready Assessment — not the 20-minute Leak Check. The 60/15/15 operating system is installed, monitored, and optimized every month.
Map every dollar.
We begin from the Scale-Ready Assessment’s validated findings, then restructure the financials around the 60/15/15 so the implementation team can measure the starting point consistently.
- Full P&L restructured through the 60/15/15 standard
- 3-year tax liability audit & overpayment recovery review
- Validated Scale-Ready findings translated into implementation work
- First 30 days sequenced from the agreed 12–24-month roadmap
Rebuild the system.
We restructure the chart of accounts, clean the data, deploy tax strategy, and wire up a live dashboard that runs the standard automatically every month.
- Chart of accounts rebuilt around the 60/15/15
- Books cleaned, reconciled, and monthly-close standardized
- Tax strategy deployed — entity, comp, retirement, timing
- Live KPI dashboard wired to your accounting system
Compound the gain.
Monthly CFO meetings with budget vs. actuals. We isolate the single biggest bottleneck, execute the fix, and move to the next — margin compounding every cycle.
- Monthly CFO meeting: budget vs. actuals vs. the standard
- One bottleneck isolated and fixed per cycle (pricing / CAC / GM / G&A)
- Rolling 13-week cash-flow + 12-month forecast
- Quarterly exit-readiness review against enterprise-value levers
What's Included
Five disciplines, one operating standard.
The 60/15/15 isn't just a framework — it becomes the operating standard inside a full implementation engagement after the assessment findings are validated. Here’s what that separate service can include.
Bookkeeping
Books cleaned, reconciled monthly, and structured around the 60/15/15 chart of accounts so every report is decision-ready.
ExploreTax Returns
Federal, state, and entity returns prepared and filed in-house — every position aligned to the year-long strategy, not patched at deadline.
ExploreTax Planning
Proactive quarterly strategy: entity structure, owner comp, retirement design, and timing — engineered to compound savings every year.
ExploreCFO Strategy
Monthly CFO meeting, live KPI dashboard, rolling cash-flow and forecast — one bottleneck isolated and fixed per cycle.
ExploreExit Planning
Quarterly enterprise-value review against the levers that move multiples — so the business is sale-ready long before you decide to sell.
ExploreIndustries We Serve
The framework is designed for established service businesses across many verticals.
The math is the same. The bottlenecks are different. We've installed the 60/15/15 across twelve verticals — here's where it lives.
Retainer mix. Project margin discipline.
ViewTrust accounts. Partner comp.
ViewPractice ownership. Payer mix.
ViewARR. Net revenue retention.
ViewPlacement margin. Comp leverage.
ViewAd spend ROAS. Inventory drag.
ViewProductized fees. Capacity utilization.
ViewMRR. Compliance overhead.
ViewCarry costs. Disposition timing.
ViewCarry. Pass-through entity stack.
ViewProcedure mix. Owner draw timing.
ViewCensus. Labor leverage.
ViewRun your business through the standard.
The free Leak Check uses rough numbers for a directional 60/15/15 snapshot. In 20 minutes, with no document prep, we surface likely profit and tax leaks with conservative ranges and send a one-page Leak Map with a suggested next validation step.
Book Your Leak CheckNo obligation. No documents. Rough numbers are enough.
Bennett Financials runs a flat $5K/month implementation engagement. If you're under $1M revenue or that's not your budget range, you still keep the one-page Leak Map — but the full engagement isn't a fit.
Questions about 60/15/15 Profit Framework.
Clear answers to the questions owners ask before deciding what to do next.