Bennett Financials Journal
Practical ideas for protecting profit, planning tax, and building a business that works better for you.
269 articles and counting
A plastic surgery practice can show a healthy profit on its P&L and still have an empty bank account the month after buying a $180,000 laser. The reason
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Recurring revenue for service businesses won't fix your margins — but it can double your exit multiple. Here's the score-to-multiple math and what to fix first.
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Your plastic surgery staff comp benchmarks are fine — but profit's still flat. Here's why misclassified pay hides the leak, and the 60-15-15 fix.
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A fractional CFO at $5,000 per month should deliver three things: a margin diagnostic that tells you exactly where profit is leaking, a tax strategy that
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Your agency pricing floor is the price that clears 60% gross margin — not your cost plus a markup. Your ceiling is set by your close rate, not a psychology
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Your practice should hire a fractional CFO when revenue is climbing but profit isn't following — usually somewhere between $1M and $20M, when the gap between
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Most property management firms net 11% when 30% is achievable. Here's the 60-15-15 diagnostic that shows where your margin actually leaks.
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The average aesthetic patient looks worth $7,900. After margin and CAC, it's closer to $1,900. Here's how to calculate plastic surgery patient LTV right.
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Profit First works under $1M. 60/15/15 wins from $1M-$20M. Here's the honest comparison, when each one fits, and why diagnostic order matters most.
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Most owners wait for retirement to plan an exit. The real triggers are 3 numbers in your P&L — miss them and you've already lost half your sale price.
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