Bennett Financials Journal
Practical ideas for protecting profit, planning tax, and building a business that works better for you.
269 articles and counting
Most $5M–$10M founders pay $5K–$10K/month for a fractional CFO. The wrong scope wastes $60K/year. Here's what to pay — and what to demand for it.
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A fractional CFO at $1M-$3M costs $3K-$5K/mo. Most service businesses leave $100K-$300K of margin on the table. Here's the math on whether it pays back.
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Most fractional CFO articles list generic risks. The real risk is hiring a reporter instead of a diagnostician — and there's a 4-question test to tell them
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Most lists give you 19 financial ratios. Service businesses doing $1M–$20M only need 7 — and they have to be read in this order. Here's the framework.
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Most service founders build a dashboard packed with vanity metrics. Here's the 8-KPI profitability dashboard that actually diagnoses what's leaking.
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Most founders track 100% lagging indicators — that's why revenue grows but cash stays tight. The 4 leading KPIs that actually predict service business profit.
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Operational efficiency in a service business isn't a productivity problem — it's a margin problem. The diagnostic that finds where you're bleeding profit.
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Learn how to calculate profitability for a service business — gross, operating, net — plus the 60-15-15 benchmark that tells you if your numbers are healthy.
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The 5 KPIs that actually diagnose why your cash is tight: gross margin, labor efficiency, close rate, LTV:CAC, and G&A %. Benchmarks and formulas inside.
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The target gross margin for a service business is 60%. Learn how to calculate it, benchmark it, and fix it with the 60-15-15 diagnostic.
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